Link your profile to your blog and Twitter posts so that these automatically post on LinkedIn.Fill out your profile completely, to the “100%” mark.Make sure you put your best foot forward here, by taking advantage of all their tools: LinkedIn – The business professional’s social network.
Compelling bio, with link to your website.Twitter – There are just a few customization opportunities available with Twitter, so take advantage of them:.Integrated blog and Twitter posts, so that these automatically post to your Facebook page.Facebook Page – With more than 700 million members, this is the most popular social media platform.You want your branding on all platforms to work together. When setting up your various social platforms, be sure to keep them consistent. Your profile bio and headshot should remain the same, regardless of the platform. Social media can be useful for finding new fans and connecting with media influencers, such as popular speakers, authors, interviewers, and bloggers. How to build the ultimate author website – A step-by-step guide to building your author website.Links to social media – Provide social media icons or other clear ways people can connect with you on their favorite social media platforms.Evergreen content – Create useful content that will stay relevant for a long time (like this article!).Blog – Provide valuable content-information your readers will benefit from or stories they’ll enjoy-and updates on current and future projects.Book page – Provide the book cover(s), reviews/endorsements, and links to purchase your book(s) online.Speaking page – Provide a speaker’s reel, your topics, and your contact information.Author bio – Provide interesting information about your past, and how you got to where you are today.Email list signup – Use both a pop-up and a homepage sign-up form to invite people to sign up for your email newsletter, so you can contact them directly in future.
Make sure to include all of these elements: Keep the most important information clearly visible, and don’t overcrowd it with useless content. This will be your home base for your entire writing career. The goal is to build your website around you, the author, instead of around any one book or series. It’s where people land after they Google you, and the first place they go to find out about your books. The result will be a collection of pages that is a complete checklist for your book marketing efforts.
Examples include: expenses actions you’ve already taken resources you could use, etc. Spend time going through each page of the checklist.
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